News + Media
Writer and Featured Expert As Seen In...
Adweek (Contributing Writer)
-
Temu's Advertising Avalanche Is Impossible to Ignore (April 2024)
-
Influencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics (March 2024)
-
Women's Sports Is at an Inflection Point. Here's How Brands Can Step Up (October 2023)
-
Why Switfies Should be More than Just a Target Audience to Brands (October 2023)
-
The Authentic Way Brands Can Get In On Pop Culture Moments (June 2023)
-
Victoria's Secret Misses the Mark by Pursuing Inclusivity as a Tactic, Not a Culture (July 2022)
-
I'm Not In the C-Suite. Here's What I Got Out of Cannes Lions (June 2022)
-
10 Takeaways From Chewy's MasterClass on Customer Care (June 2022)
-
A Marketer's Review of Recipe for Seduction (December 2020)
The Next Web
Superwave
Melting Spot
HeyOrca!
How to build a community on LinkedIn (May 2024)
PR Daily
Forbes
HubSpot/HubSpot Academy
-
8 Challenges of Scaling Community Management (and How Pros Solve Them) (July 2024)
-
7 Community Management Tools the Pros Actually Use (July 2024)
-
Community Management Metrics That Actually Help (July 2024)
-
How to Build a Successful Online Community: A Step-by-Step Guide (July 2024)
-
6 Types of Community Management (+ Tips from the Experts Who Manage Them) (July 2024)
-
How to Harness Social Monitoring for Brand and Audience Engagement (February 2018)
Commsor
-
How SaaS Companies are Transforming Customer Service through Community (May 2023)
-
What it Takes to Turn Customers into Raving Fans (April 2023)
-
How to Strategize Alongside Your Community to Deliver Value (November 2022)
-
Engagement Play #40: Be a Fan of the Fans (May 2022)